Enterprise Sales Executive
Company: Aptitude Software
Location: Boston
Posted on: November 8, 2024
Job Description:
As an Enterprise Sales Leader, you will sell, help others sell,
and be involved in forecasting across the EMEA region, whilst
reporting into the Global SVP Sales.
You will be viewed as the trusted advisor selling and helping
others sell Aptitude products and services directly or via
partners. You will take ownership, responsibility, and be
accountable for the full lifecycle of the sales process from
opportunity identification through your own outbound qualification
of inbound, Partner, or BDR developed leads through to closure.
You will be focused on selling Fynapse, our Next Generation AI
enabled Finance Data Hub, but have the opportunity to sell and help
others sell our full range of products.
You will quickly build a strong understanding of Aptitude's product
offerings and differentiators and the ability to clearly articulate
and evangelize the value proposition for our software and services
with ROI stories. You will be responsible for proactively defining
your business development campaign plans in order to meet or exceed
the annual target for your territory, and for managing and
executing campaigns in partnership with the marketing and partner
management teams.
You are expected to coach your peers with the latest sales
techniques and support on opportunities. There is the potential for
this role to grow into a Head of EMEA Sales role.
You will be expected to generate 50% of your pipeline via your
direct prospecting activity in line with your campaign plans, with
the remainder through partner and inbound marketing channels. You
will work closely with the Partner Management Team to establish
relationships with in-territory partners across relevant sectors
and your key target accounts. A key part of your role will be to
independently establish and maintain multiple prospect and partner
relationships at every level, including the C-Level, and
effectively using them as coaches throughout the lifecycle of the
sales process.
Your responsibilities will include:
- Define and execute against an agreed annual Go To Market (GTM)
plan, review the plan with the team quarterly and ensure full
alignment with Marketing and Product divisions.
- Take full responsibility and ownership of meeting and exceeding
quarterly and annual ARR revenue commitments.
- Research and develop your personal knowledge of your target
sector/s of responsibility to maintain a deep understanding of all
relevant aspects within these sectors which may include identifying
key messages, USPs, feature/functionality requirements, and
particular challenges that prospects are looking to
resolve.
- Coaching and supporting the wider EMEA sales team with the
latest sales techniques and message coaching.
- Undertake, direct, and support various marketing campaigns with
Aptitude's Marketing team that will ultimately result in the
generation of new leads within the target sectors across all target
markets.
- Present, demonstrate, and articulate the business, the
platform, the value proposition, and the key benefits to target
prospective clients.
- Coordinate and lead all follow-up without dependence on others
and ensure all parties (external and internal) fully understand
next steps and timing.
- In conjunction with the pre-sales support teams, write
proposals and present solutions that demonstrate and articulate a
detailed understanding of the prospective client's project
requirements, and how Aptitude's solutions will deliver against the
specified requirements to ensure the success of the
project.
- Work alongside Aptitude's Partner Management Team to support
and develop strategic alliances with external 3rd party
organizations that will benefit the business economically.
- Follow the Aptitude Sales Process, including ICP (Ideal Client
Profile), Bid Review Committee Submission, Aptitude Solution
Delivery Framework Documentation, Deal Surgery (Sales Peer and
Management Review).
- Be responsible for developing, executing, managing, and
updating actionable and outcome-focused sales plans.
- Work with the SVP Sales to provide accurate sales forecasts
aligned to your targets and those of the region.
- Creatively and effectively utilize and orchestrate internal
(marketing, partner, sales, client success, professional services,
finance advisory, product, solution consulting) and external
parties (partners) during your sales process.
- Leverage all Sales & Marketing technology (e.g. SFDC, LinkedIn,
HubSpot, Bambu) to ensure you are reporting on the opportunity
status in your territory correctly and consistently, and leveraging
all tools available to build pipeline and engagement from prospects
and partners.
We operate a Hybrid work policy which requires 2 days in an office
where possible noting client and travel commitments.
Where you'll be:
- Whilst this role is based from either our London or Manchester
office, we support hybrid working.
Minimum Requirements:
- A senior sales professional with a proven and consistent track
record of achieving maximum sales value vs target, profitability,
growth, and account penetration within assigned territory, using a
variety of proactive and creative structured inbound/outbound
methods and partner channels.
- Deep experience of complex high value and competitive new
business Software sales environments with exposure to relevant
sectors.
- Experience of selling into the Office of Finance with an
understanding of their day-to-day challenges.
- A self-starter who excels in making a difference in a
small/niche software provider.
- Experience of consistently and programmatically identifying
(generating pipe from cold) and proactively managing new
opportunities through direct prospecting and partner
channels.
- Experience of effectively connecting the business by managing
the entire complex sales process and collaborating with internal
and external (partner) teams.
- Ability to establish and maintain strong relationships with
senior level (including C level) contacts - quickly establishing
and utilizing coaches to ensure all decision makers are
covered.
- Experience of managing, monitoring, nurturing, and maintaining
direct partner relationships (at the Partner level), being the
trusted and credible go-to for your territory.
- Ability to lead the creation of sales material (value
proposition) in line with prospects needs and
requirements.
- Ability to lead and manage proposal processes (budgetary
proposals, Request for Information, Request for Proposals etc.)
with no reliance on other resources for coordination.
- Someone who leads from the front.
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Keywords: Aptitude Software, New Bedford , Enterprise Sales Executive, Sales , Boston, Massachusetts
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